why so fire?

i can't figure out why i find this graphic so fascinating. well, i guess i could be all po-mo and deconstruct it, but i'm at work and there's no need for any of that bs. hella dope. in case you're curious, it's the header for the fool's gold blog. droppin fire over there these days, on the nu-rave hip tip (i refuse to use the word hipster and am still searching for alternatives. it has now lost all meaning.